The business environment is getting more and more competitive every day. As competition becomes tougher, Accounting Firm Partners are looking for ways to promote and differentiate themselves to catch a potential client’s attention.
A few years back, having a website about your Accounting Firm’s practices was sufficient enough for an online presence. The emergence of Social Media has changed all that. Now it takes more than just a website to get noticed online, because the Internet is becoming very competitive. Recently, more and more Accounting Firms are considering this and have established their presence on Facebook, Twitter and have added icons for these social networking sites to their own websites.
But are there really benefits to using Social Media Marketing for an Accounting Firm Partner? Here are some of the most often heard objections.
1) “My Accounting Firm can’t afford it.”
One thing about Social Networking is that it is COST EFFECTIVE. Compared to traditional media, your accounting firm does not need huge marketing budgets since social media marketing is affordable which makes it extremely attractive. Many forms of social networks such as Blogs, YouTube, Twitter and Facebook can all be used at no cost making them a practical way to market your accounting services, build customer relations and establish expertise and authority in the field.
2) “I need to take out an advertisement, otherwise how will my clients find me?”
With the current state of technology and the wealth of information available, almost anyone will search for something, somewhere or someone via the internet before actually picking up the phone or stepping out of the house. Social media is EASILY AVAILABLE to anyone who has access to a computer and internet connection. Traditional media (which costs thousands of dollars) takes time to plan and execute. With social media, marketing updates can be done within minutes and be broadcasted through your network instantaneously. This is old fashioned “word-of-mouth” in a high tech manner. smm panel
3) “There is a new tax update and my clients need this information now.”
One fantastic thing about social media is that it is FAST AND INSTANT. Once you have an established network of loyal followers, you can update them with what’s new as soon as you click the “enter” button. News and updates coming from your Accounting Firm have the possibility to spread out quickly and far. Word of warning though, just as fast as good word about your Accounting Firm practice can positively impact your firm, a badly written message can spread as quickly and hurt the image of your firm as well.
4) “Accounting firms do not do social networking.”
CPA Trendlines reports that, 88% of Accountants have an account on Facebook. A more detailed breakdown of social media participation and behavior of Accountants can also be checked there. Numbers don’t lie. Accountants ARE already embracing social networking for reaching out, locating and connecting with friends, family, colleagues and target market.